Evernote

A friend introduced me to Evernote a while back and while I think its a cool app, I just can't get into yet another program that wants to own my data. The one cool feature it has is the ability to recognize (OCR) text within images and it can do this with some pretty lousy images. Its not enough value to me to move away from a tried and true files approach. The synchronization ability can be done for files (dropbox etc). 

Now if it was just a content management application referencing my files then i'd have the best of both worlds. But then it still would have little value to me and I wouldn't pay. Perhaps they need to find a different approach to bringing their OCR technology to market?